comms

four ways of involuntarily inducing curiosity in humans: (1) the ‘posing of a question or presentation of a puzzle’; (2) ‘exposure to a sequence of events with an anticipated but unknown resolution’; (3) ‘the violation of expectations that triggers a search for an explanation’; (4) knowledge of ‘possession of information by someone else’.

The place of maximum curiosity – the zone in which storytellers play – is when people think they have some idea but aren’t quite sure. Brain scans reveal that curiosity begins as a little kick in the brain’s reward system: we crave to know the answer, or what happens next in the story,

This is what storytellers do. They create moments of unexpected change that seize the attention of their protagonists and, by extension, their readers and viewers.