clear is kind
That means telling the truth about who you are, where you come from, where you are in your journey, and what matters to you. If you’re not an expert, say so. If your beliefs differ from others in your space, say so. It means telling the truth about the products and services you’ve created, how they work, and why you made them. And it means being ho
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Make ethics explicit.
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
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