From Andy Barnes:
The idea that all of the world should be measured in dollars to stockholders is actually a relatively new idea. It used to be that we thought that businesses had their purpose. Your purpose was to be making newspapers or fountain pens or whatever. And now we act as though the only purpose of a... See more
When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks.
Are specific, measurable goals a waste of time?