Choosing your metrics, KPIs, etc...

“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more

There are things that can be measured. There are things that are worth measuring. But what can be measured is not always what is worth measuring; what gets measured may have no relationship to what we really want to know. The costs of measuring may be greater than the benefits. The things that get measured may draw effort away from the things we... See more

When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks. Are specific, measurable goals a waste of time?

There is a common issue of over-optimizing the metrics in business, which can damage the whole system. Doing the wrong thing efficiently is actually worse than doing the right thing badly. – Rory Sutherland