Choosing your metrics, KPIs, etc...
how to measure what matters + philosophical musings on whether the important things can be measured
sari and
Choosing your metrics, KPIs, etc...
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
John Doerr • 8 highlights
amazon.com
How did people respond? Did I strike an emotional nerve? This goes beyond easy, legible metrics like pageviews or social media likes, or even comments, which are at best hazy approximations of external resonance. It’s about looking for signals that something genuinely MATTERED to one or more humans, and elicited a response that’s out of proportion with the average digital interaction. Lots of likes is an okay-ish signal. Lots of comments is a clearer signal. A small handful of comments or private replies from people saying they’ve never felt so seen or understood by a piece of writing – that’s the kind of thing I’m trying to discern and quantify here.
aura = body
Finding the right metric
Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.
This single... See more
Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.
This single... See more
When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks.
Are specific, measurable goals a waste of time?