Choosing your metrics, KPIs, etc...

It’s wild that some mid level PM is making design tweaks for “retention” and ends up completely tearing the entire fabric of our society into a downward spiral of gamified virtual hot people musical chairs. “What if we added a bursting emoji heart?!” = Birthrates fall to zero

When Steve Jobs set goals, he kept them shockingly simple and didn't include any metrics or benchmarks. Are specific, measurable goals a waste of time?