The concept of efficiency — how much one can accomplish per unit of time (or per dollar, etc.) — requires a quantitative numerator as well as a denominator. It requires a metric. Therefore, it tells us nothing about results we cannot quantify or measure. When we gear our society around efficiency, we produce more and more of the measurable, while... See more
There are things that can be measured. There are things that are worth measuring. But what can be measured is not always what is worth measuring; what gets measured may have no relationship to what we really want to know. The costs of measuring may be greater than the benefits. The things that get measured may draw effort away from the things we... See more
But ambiguity, taste, meaning, value, these remain hard to attain within the hierarchy of verifiability. “Intelligence” races ahead wherever the rewards are liquid and the outcome is easy to check, but it lags at the edges: in murky context, slow feedback, or spaces where the answer is more felt than measured.
While it’s tempting to believe a model... See more
There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .
It’s wild that some mid level PM is making design tweaks for “retention” and ends up completely tearing the entire fabric of our society into a downward spiral of gamified virtual hot people musical chairs.
“What if we added a bursting emoji heart?!” = Birthrates fall to zero