Choosing your metrics, KPIs, etc...

It’s wild that some mid level PM is making design tweaks for “retention” and ends up completely tearing the entire fabric of our society into a downward spiral of gamified virtual hot people musical chairs. “What if we added a bursting emoji heart?!” = Birthrates fall to zero

The concept of efficiency — how much one can accomplish per unit of time (or per dollar, etc.) — requires a quantitative numerator as well as a denominator. It requires a metric. Therefore, it tells us nothing about results we cannot quantify or measure. When we gear our society around efficiency, we produce more and more of the measurable, while t... See more

Human pain is too abstract to be represented in spreadsheets.

We believe that being data-informed comes down to internalizing a set of values. These are simple, few, yet exceedingly powerful:

1. Conviction around a purpose  rather than searching for meaning in numbers


2. Setting verifiable goals  rather than vague aspirations


3. Company-wide familiarity with metrics  rather than outsourcing to “data peo

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