Choosing your metrics, KPIs, etc...
how to measure what matters + philosophical musings on whether the important things can be measured
sari and
Choosing your metrics, KPIs, etc...
Human pain is too abstract to be represented in spreadsheets.
Craig Mod • Offscreen Magazine Interview
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .
Simply put, companies building apps... See more
Simply put, companies building apps... See more
Ivan Vendrov • The Tyranny of the Marginal User
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
John Doerr • 8 highlights
amazon.com
How did people respond? Did I strike an emotional nerve? This goes beyond easy, legible metrics like pageviews or social media likes, or even comments, which are at best hazy approximations of external resonance. It’s about looking for signals that something genuinely MATTERED to one or more humans, and elicited a response that’s out of proportion with the average digital interaction. Lots of likes is an okay-ish signal. Lots of comments is a clearer signal. A small handful of comments or private replies from people saying they’ve never felt so seen or understood by a piece of writing – that’s the kind of thing I’m trying to discern and quantify here.
aura = body
quality has no discernable metric
-miter
Which leads on to my next point. See, not only do numbers not capture what matters (love, happiness, awe, spirituality, creativity are by definition unquantifiable beyond mere surface appearances) they are also extremely open to manipulation.