Choosing your metrics, KPIs, etc...
how to measure what matters + philosophical musings on whether the important things can be measured
sari and
Choosing your metrics, KPIs, etc...
How did people respond? Did I strike an emotional nerve? This goes beyond easy, legible metrics like pageviews or social media likes, or even comments, which are at best hazy approximations of external resonance. It’s about looking for signals that something genuinely MATTERED to one or more humans, and elicited a response that’s out of proportion with the average digital interaction. Lots of likes is an okay-ish signal. Lots of comments is a clearer signal. A small handful of comments or private replies from people saying they’ve never felt so seen or understood by a piece of writing – that’s the kind of thing I’m trying to discern and quantify here.
there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.
this mindset has... See more
this mindset has... See more
The Browser Company • Optimizing For Feelings
Overpowered Metrics Eat Underspecified Goals
ribbonfarm.com
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .
Simply put, companies building apps... See more
Simply put, companies building apps... See more