Choosing your metrics, KPIs, etc...

“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more

But ambiguity, taste, meaning, value, these remain hard to attain within the hierarchy of verifiability. “Intelligence” races ahead wherever the rewards are liquid and the outcome is easy to check, but it lags at the edges: in murky context, slow feedback, or spaces where the answer is more felt than measured.

While it’s tempting to believe a model... See more

There is a common issue of over-optimizing the metrics in business, which can damage the whole system. Doing the wrong thing efficiently is actually worse than doing the right thing badly. – Rory Sutherland