There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland
Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.
It’s wild that some mid level PM is making design tweaks for “retention” and ends up completely tearing the entire fabric of our society into a downward spiral of gamified virtual hot people musical chairs.
“What if we added a bursting emoji heart?!” = Birthrates fall to zero
there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.