there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.
It’s wild that some mid level PM is making design tweaks for “retention” and ends up completely tearing the entire fabric of our society into a downward spiral of gamified virtual hot people musical chairs.
“What if we added a bursting emoji heart?!” = Birthrates fall to zero
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .