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In fact the BYOC model has some tension and perverse incentives. Most of their billing models are priced as the number of nodes under management. Their way to increase revenue is to add more nodes to your cluster! An optimization that shrinks node count will drop revenue. The SaaS provider has the opposite incentive - it optimizes its stack at ever... See more

The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies

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