a career you love

I felt like there was still a lot of room to create a consulting practice that was not just a coldblooded commercial thing, but had an intellectual curiosity to it, and that produced reports that were relevant to a general public, not just to clients. To use consulting as an information-seeking and research process, but not necessarily an art

It’s possible for other projects to be sexier, more lucrative, and more attention getting, however their purposes are less unique than yours.