a career you love

I’ve learned that I can’t be very productive working on things I don’t care about or don’t like. So I just try not to put myself in a position where I have to do them (by delegating, avoiding, or something else). Stuff that you don’t like is a painful drag on morale and momentum.

When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebrated person. You’re going to be an oddity that the most in-the-know people — who are especially aware of social status and trends — will dismiss. But even though these cultural influencers shape the opinions of others (you pay attention to them, after all), they are not

It’s possible for other projects to be sexier, more lucrative, and more attention getting, however their purposes are less unique than yours.