Business Building
sari and
Business Building
![Thumbnail of Kunal Shah: Core Human Motivations [The Knowledge Project Ep. #141]](https://149664534.v2.pressablecdn.com/wp-content/uploads/2021/12/knowledge-project-1.png)
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Breakdown: what’s a brand?
1) All businesses are loosely functioning disasters.
2) Operating a small business feels like a daily knife fight where you get out of bed, try not to get stabbed, get back in bed, and do it all over again.
3) Small businesses don't stay small on purpose.
4) Most companies don't make much money.
5) What money they make is almost always reinvested back... See more
2) Operating a small business feels like a daily knife fight where you get out of bed, try not to get stabbed, get back in bed, and do it all over again.
3) Small businesses don't stay small on purpose.
4) Most companies don't make much money.
5) What money they make is almost always reinvested back... See more
Brent Beshore • Tweet
As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically
KG • Letter #8: Bob Iger (2005)
build trust
identifying the root cause of a problem is the most important thing
hottest companies in Silicon Valley, famous for one thing: they made an extremely boring product extremely beloved. He speaks about how «technology makes it faster to build, but harder to care.» And how real quality can only be achieved by truly valuing craft, for its own sake. «This is what craft is about — the deliberate attention put into making... See more
tech makes it faster to build but harder to care