I think we have so many examples of assholes starting businesses, and if they’re the majority of examples, we’re only going to have shitty businesses. I want to see people with very specific perspectives and opinions on how to manifest things into the world. More people should take business personally.
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
The best tech companies drive strategy through product. This is why founders and CEOs tend to be product leaders, and product / design / engineering is more important than ops / marketing / finance. Here’s what this looked like for me as a business leader at Amzn and Facebook: