Business Building

The best tech companies drive strategy through product. This is why founders and CEOs tend to be product leaders, and product / design / engineering is more important than ops / marketing / finance. Here’s what this looked like for me as a business leader at Amzn and Facebook:

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

My favorite part of this practice is the last question is “What are we doing wrong?”, followed by a prod similar to “No, really. Something is broken. What is the most broken thing you’ve seen?” Bugs get filed in substantially real time where appropriate.