Business Building

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

✡️ Jon Shieber ✡️twitter.com

Jordan Bester

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr • 8 highlights

amazon.com

Cover of Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

sari

Or take HEY. HEY has tens of thousands of paying customers. For us that's a win. For Google/Gmail it would be a huge failure. They need a whole lot more to make something worth it. We need a whole lot less to make it a spectacular success. HEY has tens of thousands of users. Gmail has a billion. So are we "losing" to Gmail? Or are HEY and Gmail... See more