Business Building
sari and
Business Building
sari and
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a

expand the product, not the mission

As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically
build trust

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