Business Building

Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.

"We do these things not because they are easy, but because we thought they were going to be easy" is a surprisingly profound quote. When I ask people who've pulled off remarkable things, it's interesting how many confirm that they wouldn't have started if they'd know how long and difficult the road would be.