You need 2 types of people to keep early-stage startups from stagnating:
- someone who’ll shamelessly sell the product before it’s fully ready to be sold
- someone who’s embarrassed by this and will push to improve the product faster
My favorite part of this practice is the last question is “What are we doing wrong?”, followed by a prod similar to “No, really. Something is broken. What is the most broken thing you’ve seen?”
Bugs get filed in substantially real time where appropriate.
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)