Business Building
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Business Building
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Breakdown: what’s a brand?
In more physical industries, there are generally diminishing marginal returns: the next acre you plant and next oil well you drill is probably not as productive as the last one—because if it were, you would have done it first! But the next user of a software platform is often more valuable than the previous one, because they increase the size of the network.
I think we are trying to build a company that serves the people that use it rather than serves the company that we founded.
Ben Thompson • An Interview with Kevin Systrom and Mike Krieger About Artifact
A business doesn't need a mission, a vision, a guiding light, or a north star to stay in business. It doesn't need AI or this framework or that tech stack. It doesn't need an investor, a board, or the backing of X, Y, or Z.
It just needs to make more than it spends.
Jason Friedx.com
