Business Building

Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the... See more

90% of Claude’s code is now written by AI, and this has completely transformed how they build products. The bottlenecks have shifted from engineering (writing code) to decision-making (what to build) and merge queues (getting code into production). This is happening faster than anyone expected—Mike thinks most companies will reach this point within

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Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:

• Octopus Energy

  • They have a software division called Kraken

  • They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight

  • “It’s very much about marrying supply and demand.” – Rory Sutherland

  • They have a

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