Business Building
sari and
Business Building
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a
My favorite part of this practice is the last question is “What are we doing wrong?”, followed by a prod similar to “No, really. Something is broken. What is the most broken thing you’ve seen?”
Bugs get filed in substantially real time where appropriate.
Patrick McKenziex.comcustomer obsession in startups
Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
