Business Building
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Business Building
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In more physical industries, there are generally diminishing marginal returns: the next acre you plant and next oil well you drill is probably not as productive as the last one—because if it were, you would have done it first! But the next user of a software platform is often more valuable than the previous one, because they increase the size of the network.
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a