Business Building
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Business Building
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Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
I think we are trying to build a company that serves the people that use it rather than serves the company that we founded.
“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. ”
― Akio Morita (founder of Sony), Made in Japan

Breakdown: what’s a brand?