Business Building
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Business Building
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Breakdown: what’s a brand?
Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:
Octopus Energy
They have a software division called Kraken
They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
“It’s very much about marrying supply and demand.” – Rory Sutherland
They have a
90% of Claude’s code is now written by AI, and this has completely transformed how they build products. The bottlenecks have shifted from engineering (writing code) to decision-making (what to build) and merge queues (getting code into production). This is happening faster than anyone expected—Mike thinks most companies will reach this point within
... See moreHow to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically
KG • Letter #8: Bob Iger (2005)
build trust
