Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
A business doesn't need a mission, a vision, a guiding light, or a north star to stay in business. It doesn't need AI or this framework or that tech stack. It doesn't need an investor, a board, or the backing of X, Y, or Z.
It just needs to make more than it spends.
Steve Jobs gave one of his best interviews about building products back in 1995.
Anyone who wants to craft amazing products should watch it.
Here are 9 quotes from Jobs that really resonated with me: