business

Steve Jobs, in Make Something Wonderful.

“The most important lesson I ever learned was that you have to hire people better than you are. […] In normal life, the difference in dynamic range from average to best is usually 30, 40, 50 percent. Twice as good: rarely. So the difference between an average meal in downtown Palo Alto tonight and the best one—maybe it’s two to one. Flight home, if you’re going home for the holidays: 50 percent difference. Rental cars, breakfast cereals. I don’t know, pick one.

But I saw that Woz [Apple co-founder Steve Wozniak]—one guy—having meetings in his head could run circles around two hundred engineers at Hewlett-Packard. That’s what I saw. And I thought, “Wow.” And I didn’t really understand it at first.

Then I started to understand it. It took me about ten years to actually try to put it into practice. Because you’d try to hire and find those people. And they’re really hard to find. And everyone says they are all prima donnas. But it turns out that when they work with each other, they’re not prima donnas. They really like it. The first time I tried to build that organization—that was the[…]”

Excerpt From

Make Something Wonderful

Steve Jobs

https://books.apple.com/us/book/make-something-wonderful/id6446905902

This material may be protected by copyright.

A biz that won't end with you sobbing into a six-pack behind a strip mall dumpster.

No, it's not ecom.

Not crypto.

Not remote closing.

Not even self-publishing.

Just ranking itty-bitty websites, renting the leads, and never showing your face.

Curious? Cool.

Let's get the bad stuff outta the way first.

You'll need at least $1,000 to do this.

If you can't swing that right now, I get it.

We're living in a world where eggs need a cosigner and a folding chair under the freeway goes for $1.3 million.

Still here?

Jeez, money bags.

What's next–you're gonna tell me your car has all four rims and the AC works?

Respect.

So here's the play: we teach you how to make, rank, and rent tiny websites to local businesses who want more customers.

Aka, local SEO.

Not new.

Not sexy.

But tried and true.

So... why teach it?

Not gonna lie: money.

But also? There's endless niches, and a community means we can help each other rank faster and close more deals.

Downsides?

Sure.

This ain't microwave money. SEO takes time.

Some business owners won't get it.

Some can't keep up with the leads.

Some will randomly stop paying.

Some'll make you question humanity.

But overall?

It's still one of the best models I've seen.

Alright?

Now for the good stuff.

"HOW DOES THIS WORK?"

Pick an easy local niche to get leads for.

Something like: "Palm Tree Trimming St. Petersburg, Florida."

(Hence the photo I used for this ad.)

Make a small, simple website and optimize it for relevant search terms.

Get it ranked in Google, Bing, Apple Maps, and AI tools like ChatGPT and Perplexity.

We'll help you do that.

Use our software to add a local phone number that tracks and forwards every call that comes in.

Then hit up some businesses in that niche.

(Sticking with our example, you'd contact a few tree care companies in St. Pete.)

Offer them free leads.

Once someone bites, route the leads to them.

After they get a paying customer or two, just say:

"It'll be $850/month to keep 'em coming."

Or whatever our custom pricing tool says is fair for that niche and city.

What's that?

You'd rather eat a truck stop urinal cake than ask someone for money?

No worries.

We can close the deal for you—for a small commission.

From there, most of the work is done.

You're just monitoring rankings and making sure their rebill goes through every month.

Then rinse and repeat.

"HMM. ARE YOU SURE THIS IS LEGIT?"

Well, think about it.

Uber, Airbnb, Alibaba, Angi, Houzz, Zillow, Thumbtack, and Apartments dot com all do the same thing:

Connect buyer with seller, take a sliver to deliver.

We just do it on a granular level.

So not only is it legit?

It's actually kinda brilliant.

"WHO'S THIS FOR?"

Anyone, anywhere, any background.

Assuming you have a growth mindset, some ambition, grit, and basic computer skills.

The more time you can devote, the better.

Everything's done online.

No in-person meetings, unless you want to.

And no, you don't have to do this in your own city.

"HOW MUCH DOES IT COST?"

Again, you'll want at least $1,000 to start.

That'll get you into the program (on a pay plan) and cover your first few sites.

Chump change, considering the potential.

"HOW MUCH DOES AN AVERAGE SITE MAKE?"

$600/month is a safe estimate.

Most of ours do $1,000 to $2,000/month.

Sometimes more.

"FOR HOW LONG?"

For as long as you own the site.

No different than renting out houses or apartments.

And if someone stops paying, same thing–you just find a "new tenant."

Click a few buttons, reroute the leads to them... and keep collecting checks.

Get this:

My mentor made a site five years ago that's been paying him $1,000 a month the entire time.

That's $60,000 and counting!

Ándele ándele, mami, E.I. E.I.!

(I'm not well.)

"HOW MUCH WORK IS INVOLVED?"

A lot in the beginning, and then hardly any once the website is built, ranked, and you've partnered with a business.

You could make a site in a day.

Then ask others in our group for some backlinks (which are like votes).

From there, it'll take a few days to a few weeks to jump to page 1, depending on your niche and city.

In the meantime, go make more.

Soon, you'll have emails and calls trickling in.

Leverage those leads to close a deal.

And then it's basically mailbox money from there.

"HOW SOON WILL I BE PROFITABLE?"

Anywhere from a week to a coupla months after starting, depending on a few key things.

Mainly, how well you picked your niche.

We go after low-hanging fruit.

Stuff you can rank for fast.

From there, it's just focus, execution, and consistency.

If you do your part, no reason you can't have a handful of websites generating leads within the first month.

Maybe land some clients in month two.

And by month three?

You're on a yacht in Miami taking body shots off someone's mom.

I'm joking.

But what if your bills were paid?

That wouldn't suck now, would it?

"HOW MANY SITES CAN I HAVE?"

As many as you can comfortably manage.

I'd say 10, 20, even 30 rental sites if you're doing this solo.

"DON'T MOST BUSINESSES ALREADY HAVE A WEBSITE?"

Indeed.

And if they're at the top of Google, they probably don't need us.

But most are buried on page 4, collecting digital dust.

Whereas, yours?

It'll print money–making what they pay you feel like loose change.

Plus, you can structure deals to remove risk.

Instead of a flat fee, they can pay per call or give you a cut of booked business.

Boom. How can they lose?

"WHY WOULDN'T THEY JUST DO THIS THEMSELVES?"

Because most business owners don't have the time, energy, or desire to nerd out on this stuff.

Besides. For every dollar they toss your way?

They'll make $3, $5... $8 back.

So yeah–they're usually more than happy to pay.

"WHAT ABOUT AI?"

It just makes everything faster and easier.

Research. Building the site. Writing content. Ranking.

ChatGPT will even send you traffic.

It's like having a really smart intern hopped up on energy drinks—but this one actually delivers.

"WON'T THIS GET SATURATED IF YOU TELL EVERYONE?"

Not gonna be an issue.

Why?

Because there are hundreds of local business types.

And new ones popping up all the time, as the world evolves.

Think: "EV charging installation near me."

Wasn't even a thing a few years ago, was it?

Now multiply that by hundreds of English-speaking cities around the globe.

That's tens of thousands of opportunities.

And you only need a few, right?

So yeah.

We're nowhere near cooked.

"COULDN'T I LEARN THIS FOR FREE?"

I s'pose.

But free info's scattered, outdated, full of gaps, and often contradicts itself.

Our program (plus software) saves you time, cuts out the guesswork, and gets you from zero to income, quicker.

"CAN I SEE EXAMPLES?"

You sure can.

Just enter a valid email here:

https://unbothered.myflodesk.com/learn

Then check your inbox.

There's an unsubscribe link at the bottom of every email if you ever get sick of us.

"TL;DR?"

Renting little websites saved me from turning tricks for Snack Packs.

Here, lemme bless your inbox with the deets and some juicy proof:

https://unbothered.myflodesk.com/learn

"WHAT ARE PEOPLE SAYING?"

"I feel like if someone hugged him in 3rd grade, this ad wouldn't exist." — Keisha, from Chi-Town

"Bro prolly sleeps in a race car bed with checkered flag sheets and unironically listens to country rap." — TJ, from Tulsa

"I'd slurp Donkey Sauce straight from the Mayor of Flavortown's goatee before I'd give you my email." — Anonymous

"WHAT'S THE LINK AGAIN?"

https://unbothered.myflodesk.com/learn

Some things should stay as hobbies.