business
“Your product might be 10x better, but "better" is a logical argument. People make emotional decisions then rationalize with logic. Lead with features, and you're bringing a knife to a feelings fight.”
“This is the optionality mindset in action: the belief that the future belongs to the generalist, the jack-of-all-trades, the eternal dabbler. But it’s a lie. The future doesn’t belong to the generalist. It belongs to the obsessed.“
Work smarter not harder, says The Teacher.
“I’m not in business to make friends,” he said to me.
But I thought, “What if I am in business to make friends? That sounds…more fun.”
By Dickie Bush
Dickie Bush on Substack
substack.com
It’s amazing that this is Berkshire Hathaway’s website in 2025.
And our experience is that a single winning decision can make a breathtaking difference over time. (Think GEICO as a business decision, Ajit Jain as a managerial decision and my luck in finding Charlie Munger as a one-of-a-kind partner, personal advisor and steadfast friend.) Mistakes fade away; winners can forever blossom.
printmgr file
Warren Buffett
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