My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.
2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.
What would it be like to run your life at the speed of your own soul,
instead of always feeling like you need to speed up or slow down to match someone else?
However, as I crossed the threshold, excitement gave way to disappointment. Instead of feeling connected to the natural world, I found myself strangely isolated within the confines of the glass walls. The minimalist aesthetic that I had admired from afar now felt cold and impersonal up close.
Ten years ago, the industry’s identity was largely defined by thousands of young millennials who wanted to “change the world,” and the handful of large technology companies attempting to attract that talent. Discussions of material abundance, of connecting humanity, and of every sci-fi moonshot on our path to Star Trekkian utopia were not only... See more