Building With Soul

the right motivation is never a technology trend and always something far deeper and more personal, and the right question is never “What is your AI strategy” and always more like “If I had to solve this problem today given the technologies available, would the solution change?”

A rare counterexample to the principle of specialization: your site should never seem like it was made by communications people, and the best way to achieve this is for it not to be. This is something founders should continue to micromanage forever.

I think a lot about the way visibility is mediated by digital communication. On apps, the only way to be seen is to speak. Silence is a meaningful form of communication, but it’s not one that social media apps have any patience for

there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.

this mindset has l... See more