We can build software to eat the world, or software to feed it. And if we are going to feed it, it will require a different approach to design, one which optimizes for a different type of growth, and one that draws upon—and rewards—the humility of the designers who participate within it.
"there’s room for a different approach. A social network that’s both niche and healthy. A social network that’s more magazine than platform."
We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to... See more
However, as I crossed the threshold, excitement gave way to disappointment. Instead of feeling connected to the natural world, I found myself strangely isolated within the confines of the glass walls. The minimalist aesthetic that I had admired from afar now felt cold and impersonal up close.