The ultimate competitive advantage is actually giving a shit about the problem you're working on. When Airbnb had just a few dozen employees, Rocket Internet raised $90 million and hired hundreds of people to clone and crush them.
Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more
Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.