Building With Soul
Building companies with a soul
sari and
Building With Soul
We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.
iA Writer 5: From Raw to Cooked to Sushi
2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.
Things should be costly (either in materials or the effort we put in) because it proves love and sacrifice went into it — for the benefit of all.
Culture Critic • Tweet
the right motivation is never a technology trend and always something far deeper and more personal, and the right question is never “What is your AI strategy” and always more like “If I had to solve this problem today given the technologies available, would the solution change?”
sublimeinternet.substack.com • Can I Ramble for a Sec?
Marketing is about making soulful bets. If you’re not purchasing cosmic lottery tickets somewhere you’ll never rise above the noise.
It was then I realised architecture is not about creating structures that are aesthetically pleasing or merely functional: it’s about designing spaces that evoke emotion and resonate with the human spirit. The Farnsworth House may have been a triumph of modernist design, but it lacked the warmth and humanity architecture should embody.
