Building With Soul

The ultimate competitive advantage is actually giving a shit about the problem you're working on. When Airbnb had just a few dozen employees, Rocket Internet raised $90 million and hired hundreds of people to clone and crush them.

There's a cult. Anybody knows this. Go fly to LA and try to go to In-N-Out. Good luck. I was just in LA two months ago. Tried to go to In-N-Out twice because I read the book. I'm not waiting in that line. There's a cult around In-N-Out because the expression of the founder's soul is manifest in the product. People have In-N-Out tattoos. How many... See more

We lost our soul and growth was slow and I failed to raise a Series A investment round and Ebay.

in a world of scarcity, you want tools; in a world of abundance, you want taste.

Increasingly, the work that stand out will be more raw and incomplete (because — by definition — new ideas haven’t been optimized because…they are new).

Eno explains:

"[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished... See more