building community in retail

retail markets function as vital social infrastructure, providing places to meet, enhancing local resilience, and generating much needed vibrancy for local economies. These spaces represent so much more than places to buy and sell.

From the moment they enter, shoppers encounter various opportunities to engage with technology –from virtually trying on products in augmented reality mirrors to scanning near field communication (NFC) tags to rapidly access product information from their phones without troublesome app downloads. Over time the store will offer a rotating roster of... See more

These places are more than just shopping destinations; they are modern town squares that shape trends, drive purchases, and serve as prime opportunities for brands to engage with their audiences.

Why Glossier's Stores Are Uniquely Successful In This Economy

The history of retail spaces highlights the importance of their social function. The Galeries de Bois in Paris was the first prototype of the modern shopping centre, becoming the city’s artistic and social centre.