Slowpreneur
A renewed interest in human curation, a slow move away from big social, a clearer understanding of platform incentives, the economic feasibility of subscription businesses, and builders driven by a new set of values – combined, it feels like a good time for Internet businesses that are both human-scale and profitable.
Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But
... See moreAs a marketing executive, I view business as one of the greatest adventures of the human enterprise—if not the greatest. But I am not just a businessman: I am also an unapologetic romantic.
Tim Leberecht • The Business Romantic
To me, the ideal life is to take the 20 percent of my time that make me feel most alive and see if I can cut everything else out until that fills everything. Then do that again, cutting the “worst” 80 percent of the best. This is the inverse of how many companies operate. There the ideal is often “growth,” which they take to mean “say yes to all
... See moreAd legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreThere will always be too much to do – and this realisation is liberating. Today more than ever, there’s just no reason to assume any fit between the demands on your time – all the things you would like to do, or feel you ought to do – and the amount of time available. Thanks to capitalism, technology and human ambition, these demands keep
... See moreoliverburkeman.com • Oliver Burkeman's Last Column: The Eight Secrets to a (Fairly) Fulfilled Life
Constraints are parameters within which one operates, guiding actions toward optimal outcomes, while restraints imply limitations that hinder progress. Embracing constraints should foster creativity and efficiency and should help transform potential obstacles into catalysts for innovation.
Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.
André Chaperon • Part II: “Open World” Marketing
Work matters if we do fewer things and stick to what’s needed, wanted, or useful. It’s also more likely to be exceptional. The mere act of creating something valuable can create joint satisfaction and meaning – for everyone. In this environment, work can both matter and be profitable.
Slow productivity is good business.