building a company.
philosophies aren’t rules. they’re guidelines. although they are “set in stone”, their application to a situation isn’t. In every long lasting business, the method of conducting businesses may constantly change, but the values, the culture, and the philosophies remain constant.
let my people go surfing. Is it possible to keep this intact with scale?
When I talk about taste in business, I mean the ability to consistently make decisions that demonstrate respect for your audience, show deep empathy for their needs, and deliver aesthetically-pleasing experiences that drive positive business outcomes.
In the late 1990s, when rising energy prices meant he had to begin firing people, he would lay awake running through the social web in his head. “If I fire that person, do they have someone who can help them?” “How many kids do they have, can they afford to lose an income?” It was never just about balancing a spreadsheet for him, it was always abou... See more
how many people you touched > how many people you reached
In a world of shallow takes and fleeting focus, deep conviction rooted in insight is a rare competitive edge.
it’s not the plan you make, but the people you hire.