Building a Business

Anyone can move fast. That's the trap. Speed is cheap, but the ability to be fast without being reckless is expensive.

The chess master's lightning moves come from decades of slow study. The CEO who is in the weeds knows where the problems lurk.

Details don't slow you down; they speed you up.

"The amount of creative genius in any period is strictly in proportion to the amount of extreme attention."

"[T]his is my work. I have to take full responsibility for doing it right as well as doing it wrong. Doing it wrong isn’t bad, but doing it wrong and thinking you’ve done it right is."

Your heroes are your blueprints.

Study what makes them exceptional, not to become them but to become who you're capable of being. The point isn't to be a second-rate version of your hero, it's to be a first-rate version of yourself with upgraded tools.

Learn their system. Keep your soul.

Founders, at least the best of them, are unstoppable, irreplaceable forces of nature

Success makes noise. Building doesn't. That's the paradox: Exceptional looks boring until suddenly it isn't.

The people who change things aren't at the parties, they're home on Friday night, obsessed with problems everyone else finds tedious. Their Instagram looks empty because their life isn't shareable. Just the same unsexy routine, day after day. They aren't doing anything glamorous. They're just consistently making steady incremental progress over a l

Position yourself where AI can’t easily reach—where your skills are both scarce and make the technology more useful.

People think good decision-making is about being right all the time. It's not. It's about lowering the cost of being wrong and changing your mind.

When the cost of mistakes is high, we're paralyzed with fear. When the cost of mistakes is low, we can move fast and adapt.

Make mistakes cheap, not rare.