Building a Business

Success makes noise. Building doesn't. That's the paradox: Exceptional looks boring until suddenly it isn't.

The people who change things aren't at the parties, they're home on Friday night, obsessed with problems everyone else finds tedious. Their Instagram looks empty because their life isn't shareable. Just the same unsexy routine, day after day. They aren't doing anything glamorous. They're just consistently making steady incremental progress over a l

Position yourself where AI can’t easily reach—where your skills are both scarce and make the technology more useful.

People think good decision-making is about being right all the time. It's not. It's about lowering the cost of being wrong and changing your mind.

When the cost of mistakes is high, we're paralyzed with fear. When the cost of mistakes is low, we can move fast and adapt.

Make mistakes cheap, not rare.

"You can attract luck simply by telling people what you are working on."

I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.
(Phil Knight, Nike founder, from Shoe Dog)

Jeff Bezos on how people want to work for an organization with velocity:

“You can drive great people away by making the speed of decision making slow. Why would great people stay in an organization where they can’t get things done?”

Ken Griffin on how obsession wins:

“If you're not passionate about the field you're engaged in you won't have the grit or perseverance to compete with those who are.”

“The way to escape competition is through authenticity.”