Branding
people don’t buy products when they understand them. they buy products when they feel understood.
alex added 1mo ago
- Brent Beshore, on Brands: Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around." It's a set of expectations people have when they interact with you. I like th... See more
Alara added 1y ago
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