Branding
insights on the art and science of crafting a brand
Mike Renaud and
Branding
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
people don’t buy products when they understand them. they buy products when they feel understood.
Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc
The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.
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It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more
Koto • Early-stage branding: driving go-to-market impact
The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See more
A brand clearly states... See more
Koto • Early-stage branding: driving go-to-market impact
Great brand lines are hard to make and easy to break
greatbrandlines.co
branding is essentially good taste as a service