Branding

A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

Identify three words that uniquely... See more

Your business exists in the context of a marketplace, but also in the context of your lived experience.  Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have... See more