Branding and design
Studying great brands probably makes you a worse designer. Sounds backwards, but admiration breeds imitation, and imitation leads to invisibility.
The whole point is to stand out, and if you want to do that, don't study brands, study paintings, movies, music, theater, architecture, sculptures, video games,... See more
Lucas Crespo 📧x.com
PDF brand guidelines are outdated.
Introducing Brand Assistant.
This is the system I hand off to my clients.
All your guidelines, logos, fonts and files in one clean place.
You get consistent content generated from the visuals I build for you.
You... See more
TmpState is a foundry with a couple of quiet super start typefaces that if you know you know (Panama is the mono to go for). Taste master keys.
[Link↓] https://t.co/VlctD6XjBO
Studio hanLi are amazingly fresh, new, and very Berlin. Their use of colour and wrong-on-purpose that ends up working flawlessly is just amazing. Total masters that demand taste and sensibility.
[Link↓] https://t.co/beeKLsvvYs