Branding
People would often ask me what I do for a living. I used to tell them that I was a graphic designer, I would design logos for a living. That was 20 years ago. Now I would call myself more of a "thinker" .. I'm the guy who comes up with the "Strategy" that goes into making the over-all brand.
Attached is the #brandingmap... See more
instagram.comBrand Tactics by Alex Smith and Anne Becker
LinkIf Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
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