brand worlds

A Brand World is an expression of the brand’s living strategy that comes to life through cultural products and experiences. It's a dynamic and immersive ecosystem where a brand's vision, values, and identity are brought to life in many ways. This world is not static; it is continuously evolving, driven by how the brand unites with the evolving cult

The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)

When brands welcome people in instead of chasing them down, they begin to build worlds that audiences want. These worlds can grow and connect with bigger ideas, and be inviting, engaging, and transformative in expansive and brand new ways. (ZJ)

To connect with people, you need to behave more like a human—one with desires, anger, frustrations, hopes, dreams, and spirit—and less like a robot. The future will have enough robots. Your brand will stand out by not acting like one. (ZJ)

We rarely see brands that exist with the fullness of real people. (ZJ)