Better housing
Housing can be cheaper, more sustainable, healthier, and more connected - why is it not? Resources, thoughts, and ideas on how—and why—to do just that.
Better housing
“The 3 Click Rule”: Leveraging their design backgrounds, Brian Chesky and Joe Gebbia applied the Steve Jobs inspired principle that no user should ever be more than three clicks away from their end goal (making a booking). This constraint forced them to simplify the interface and remove all unnecessary friction.
Ryan Henderson • Vercel Security Checkpoint
Clicks could mean any input—a step, a scroll, etc
Trader Joe’s didn’t win by making better chips.
They won by:
They didn’t improve the product.
They redesigned the decision.
They won by:
- Reducing choice by ~90%
- Controlling ~80%+ of their shelf with private label
- Eliminating direct price comparison
- Replacing evaluation with trust
They didn’t improve the product.
They redesigned the decision.
Aidan • What Trader Joe’s Can Teach Us About Winning in the Age of AI Commoditization
How can housing be redesigned?
