Behavior Change
Keely Adler and
Behavior Change
On the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think
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