Behavior Change
Keely Adler and
Behavior Change
Keely Adler and
On the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think abo
... See moreYou too will be able to take a subject, any subject, and hype it to the point where it bears no resemblance to reality. Whomever you write about will never be able to live up to what you write about him, but never mind. The important thing is that people will talk about YOUR STORY. They will talk about it for years.