the cult of beauty and wellness

“Hot girl food” is about a sense of romanticizing simplicity; like the act of cracking open a can of smoked fish, “hot girl food” is seemingly effortless. But of course, even the things that are portrayed to us as “effortless” require effort; this is the myth of “no makeup” makeup, or the “effortless dinner party” that can be flung together with ba... See more

To accommodate lip gloss superfans like Mason and Li, Hailey Bieber is even selling gray Rhode phone cases that customers can attach their glosses to the back of. Given that a common cellphone attachment is typically a cardholder, this innovative gadget implies that lip balm, specifically Rhode’s, is just as crucial to carry around as your driver’s... See more

On social media, the fitness journey is rarely the purview of men. Instead, it is a deliberate repackaging of weight loss, adding an emotional element.To carve out a new body from the one that previously served you is good for the physical but also for the mental. You will be fine, of course, if you live in the body you currently inhabit, but would... See more

“We’ve heard of the ‘lipstick effect theory’ in culture, where sales in affordable luxuries, like lip products, skyrocket in times of economic distress,” she says. “These small ‘treats,’ if you will, bring a big impact physically and emotionally.”

Lee notes another important selling point for lip augmentations: “Fuller lips are not only a feature of beauty; they’re also a sign of youth.”

Right now, Gen Z seems to be experiencing a collective crisis over looking old, which has resulted in an interest in so-calledanti-aging skincare for many tweens. That said, it’s not a surprise that young people are running to lip products that offer color and a sheen but promise dermatological benefits. “The fusion of skincare benefits with tradit... See more