Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”
Cortney Cassidy • A soft manifesto
I'd either drive people away or they'd come in closer to see what it was all about. There was no in between.
-Bob Dylan
this year, and beyond, i will move with my own mutability as a gift and no longer search for performative one-dimensionality. being home has taught me this, as i have had to witness my own shapeshifting and reckon with the deep-rooted reasons for it. i remember one day hearing adrienne maree brown and bayo akomolafe ask each other, “so what if i’m... See more
instagram.commake decisions using our own creative values, not “industry standards.” We design our work and worlds from our best intentions, not our worst fears.