Authenticity

“[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished things that we all actually like in the right context. 

The reason we like the Velvet Underground is not for their gloss. It's for their roughness. For the feeling we... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain

On the other side of creative aliveness, there is flatness. I’ve been thinking about it a lot lately, about what happens when our worlds go flat. The dynamism we lose, the emotional urges we suppress, the original impulses we become too afraid to nurture.

On the running path recently, a song came on. It was by Eminem. His music is not my choice for... See more

What I want to say most is that I am not an improved or better version of myself than I was a year ago because that is no longer a goal — but I am a truer version, a closer-in version, a more expansive and open version, a less clinging-to-certainty version, and that, to me, counts for a lot more than seeking to endlessly upgrade myself.