Authenticity

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more

There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is ... See more

Through both the album itself and her content around it, Charli has been honest and candid about where she’s at. It’s a refreshingly honest contribution amidst a category clogged with insincerity. She’s holding the insecurity of being who she is, online, in the world, in these parties along with the rush of just being a person getting lit with her

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When scientific progress destabilized religious authority and the lack of meaning found in a pure rational worldview revealed science’s limitations, movements like Theosophy offered a kind of third way, a path toward understanding the world between science and religion. Theosophy was in conversation with both realms, using tools like magical practi

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Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”

Nobody realizes that some people expend tremendous energy merely to be normal.

— Albert Camus