Authenticity

Meanwhile, a fixation on honesty continues to pervade popular arts discourse, music included. Indie scenesters have historically been the ones to agitate most over authenticity, but in the golden age of confessional pop music, the aesthetic concern with honesty isn’t limited to subculture anymore. Direct access to artists’ personal lives seems more

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instead of asking: how can i be more like them? ask: how can i be more like me? how many versions of me do i occupy? where do they live? how do they grow? what will they bloom into? what rituals do they practice? how do they... See more

“I think one of the marks of maturity […] - is the willingness to be seen exactly as I am. As we grow more settled and mature, we become less hidden to others, more transparent to ourselves as well as to each other. With this growing authenticity comes a deepening of intimacy with each... See more

“It seems to me,” the puppeteer Jim Henson (The Muppets, Sesame Street, Fraggle Rock, etc.) said, “that each of us expressing our own originality is the essence of our art and professionalism.” Don’t hide it. Embrace it. Express it. Manifest it through your discipline. Say it out loud

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more