Authenticity

When you’re losing a game you don’t even want to play, or forcing a fit into a form you don’t want to be in, the best thing to do is to stop playing and go find your shape.

“[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished things that we all actually like in the right context. 

The reason we like the Velvet Underground is not for their gloss. It's for their roughness. For the feeling we... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

That’s my big learning of the year: understanding the way someone’s interior life translates to what they make. When I first started writing this Substack, I was possessed by the sense that I had to figure out “how to do it.” Which other Substacks do I like, which other Substacks are popular, what do they write about, how do they make it work. It’s... See more

When scientific progress destabilized religious authority and the lack of meaning found in a pure rational worldview revealed science’s limitations, movements like Theosophy offered a kind of third way, a path toward understanding the world between science and religion. Theosophy was in conversation with both realms, using tools like magical

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