Authenticity

When you try to be everything, you wind up being nothing

“You have to be willing to be nobody to have a chance to be who you want to be.”

And so the more authentic you are to who you are, and what you love to do, the less competition you’re gonna have. So, you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet. Post-internet you can turn that into a career.