attention is sacred

“DOING SOMETHING It is so much easier to not do something than to do something. Even the smallest task, like filling out a Scholastic Books order form or putting away the butter, requires time, focus, and follow-through. It’s astounding, actually, that anything gets done at all, by anyone. But then, let’s say you finally are prepared and determined

Attention, taken to its highest degree, is the same thing as prayer. It presupposes faith and love. Absolutely unmixed attention is prayer.

Attention and Will, Simone Weil

“The best minds of my generation are thinking about how to make people click ads. That sucks.”

― Jeff Hammerbacher

We don’t track time on site on Sublime. We also don’t track passive consumption. We only track people actively building and curating their library (which itself is not a perfect metric - because we don’t want to incentivize collecting. we want to incentivize creating with your knowledge) but is better than time on platform.

If a platform enables yo

make things people use > things people consume

"The information you consume each day is the soil from which your future thoughts are grown."

beautiful things don't ask for attention

From Jorge Luis Borges:

I am not sure that I exist, actually. I am all the writers that I have read, all the people that I have met, all the women that I have loved; all the cities I have visited.

The first digital ad was displayed in 1994 on hotwired.com — the ad had a click-through rate of 44%, compared to an average of 0.46% for online display ads last year.