attention is sacred

Attention, taken to its highest degree, is the same thing as prayer. It presupposes faith and love. Absolutely unmixed attention is prayer.

Attention and Will, Simone Weil

The first digital ad was displayed in 1994 on hotwired.com — the ad had a click-through rate of 44%, compared to an average of 0.46% for online display ads last year.

It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the t

“DOING SOMETHING It is so much easier to not do something than to do something. Even the smallest task, like filling out a Scholastic Books order form or putting away the butter, requires time, focus, and follow-through. It’s astounding, actually, that anything gets done at all, by anyone. But then, let’s say you finally are prepared and determined

"The information you consume each day is the soil from which your future thoughts are grown."

“The best minds of my generation are thinking about how to make people click ads. That sucks.”

― Jeff Hammerbacher

make things people use > things people consume

We don’t track time on site on Sublime. We also don’t track passive consumption. We only track people actively building and curating their library (which itself is not a perfect metric - because we don’t want to incentivize collecting. we want to incentivize creating with your knowledge) but is better than time on platform.

If a platform enables yo

Our attention is sacred. It’s an act of worship in itself. An act of spiritual, mental, and emotional formation. When you give something your attention – a movie, a conversation, a project at work – you’re declaring it the most important thing in your life. It may sound dramatic, but at its core, it’s true. When you pay attention to something, you’