attention is sacred

The hardest thing is making anyone care.

In the Renaissance, a Florentine merchant could sponsor an artwork that would matter for centuries. In the early days of the American republic, a pamphlet could catalyze revolution. Today, even the most earnest Substack post risks being skimmed between an AI-generated video essay and a TikTok about luxury... See more

If all else fails, consider your own mortality. How many people on their deathbeds do you think are going to say, “I wish I’d spent more time on Facebook”? Keep asking yourself the same question, again and again and again: This is your life. How much of it do you want to spend on your phone?

If I wake up and touch my phone, I’ve already lost hours. Not because I’m browsing social media for hours, but because the mind has already been agitated, made unquiet, and the context switch back into thoughtfulness can take the whole morning. In other words, the addict part of my brain takes over and contaminates my ability to be contemplative. I... See more

Perhaps that is why so many of us have half-done tasks on our to-do lists and half-read books on our bedside tables, scroll through Instagram while simultaneously semi-watching Netflix, and swipe between apps and tabs endlessly, from when we first open our eyes until we finally fall asleep. One uncomfortable explanation for why so many aspects of

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This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history. In The Disappearance of Ritual , the philosopher Byung-Chul Han argues that our digital communication sacrifices this kind of deep attention and intensity with something... See more