Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
1/ Lemme do a 1-slide presentation since I'm feeling job sick. Title: How to Actually Manage Attention Without Smashing Your Phone and Retreating to a Log Cabin
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
Dr. Julie Gurnertwitter.com
andrea and