exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
what if the apps you used helped you keep control over your attention and more intentionally use your time. how many times have we opened twitter/instagram/etc with an intention only to forget about it 15mins later, still sucked down the rabbit hole? sublime is an idea baby, but if we succeed, it's because we helped you live more intentionally.
Reframing the “Social Media” Problem As an Attention Crisis