Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
How we allocate our attention defines us even more than our purchases do. People have different amounts of money, so the things we buy don’t reflect values in the same way for everyone. The same purchase might represent a tremendous sacrifice for one person and a mere afterthought to another. But we all have the same widow’s mite of attention to distribute among the many things competing for it: family, friends, education, health, careers, church, politics, great books, lousy books, clickbait headlines, and viral posts about ridiculous people doing ridiculous things for no particular reason. Our limited attention budget forces us to make choices, and those choices both reveal our values and create our characters.
We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and... See more
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
How I experience the web today
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Gaining a following on social media is a measure of people’s attention. It is not a measure of benefit to others, nor knowledge, nor sincerity, nor wisdom, nor leadership capability - yet these are some of things that are needed to minimize the harm from having a following.
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