Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
by sari and · updated 1mo ago
Attention Economy
Our attention is sacred. It’s an act of worship in itself. An act of spiritual, mental, and emotional formation. When you give something your attention – a movie, a conversation, a project at work – you’re declaring it the most important thing in your life. It may sound dramatic, but at its core, it’s true. When you pay attention to something, you’
... See moreStuart Evans added 7mo ago
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
sari added 8mo ago
- Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks. As Tristan Harris put it: “we've moved away from having a tools-based technology environment to an addiction and manipulation based technology environment. That's what's changed.”
alex added 10mo ago
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