exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
what if the apps you used helped you keep control over your attention and more intentionally use your time. how many times have we opened twitter/instagram/etc with an intention only to forget about it 15mins later, still sucked down the rabbit hole? sublime is an idea baby, but if we succeed, it's because we helped you live more intentionally.
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.