Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
Contracting our attention into the moment is hard, but it increases its potency, just as the brevity of words increases the potency of an idea, creating deeper grooves in the mind. If brevity is the soul of wit, then presence is the soul of experience. We cannot be fully ourselves until we are fully in the moment—attention nowhere but here.
Isabel • distillation
Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
Dr. Julie Gurnertwitter.comI want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.
Dirt • Dirt: Disordered Attention
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Joe Marcheseredef.com