exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
One of the weirdest things about the Internet is that even though we’re just a click away from the greatest authors of all-time, from Plato to Tolstoy, we default to just scrolling Twitter
We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and... See more
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.
How we allocate our attention defines us even more than our purchases do. People have different amounts of money, so the things we buy don’t reflect values in the same way for everyone. The same purchase might represent a tremendous sacrifice for one person and a mere afterthought to another. But we all have the same widow’s mite of attention to distribute among the many things competing for it: family, friends, education, health, careers, church, politics, great books, lousy books, clickbait headlines, and viral posts about ridiculous people doing ridiculous things for no particular reason. Our limited attention budget forces us to make choices, and those choices both reveal our values and create our characters.
It is the business model of the internet, driven by ad revenue, that pushes companies to design their digital tools for compulsive engagement. This is, I think, true enough. The business model has certainly exacerbated the problem. But I’m far less sanguine than Hari appears to be about whether changing the business model will adequately address... See more
People in my profession say all the time that they can't do their jobs without Twitter, and it drives me so crazy because I think most of them are worse at their jobs because of Twitter. The reason is that Twitter, as do other forms of social media, gets you to lose control of what you care about. You lose that intentionality with your own... See more