exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
“Specificially, pursuit of novelty creates “luck”, and curiosity is the emotional manifestation of novelty. If we’re more open to what attracts our attention, we’ll get a lot luckier.”
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.