Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
top highlight: the role of the artist and designer that’s most important to me right now is indeed one as an orchestrator of attention
“Specificially, pursuit of novelty creates “luck”, and curiosity is the emotional manifestation of novelty. If we’re more open to what attracts our attention, we’ll get a lot luckier.”
Paul Millerdtwitter.com
Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based... See more
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
Aaron Levietwitter.com