Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
It is the business model of the internet, driven by ad revenue, that pushes companies to design their digital tools for compulsive engagement. This is, I think, true enough. The business model has certainly exacerbated the problem. But I’m far less sanguine than Hari appears to be about whether changing the business model will adequately address... See more
theconvivialsociety.substack.com • Attending to the World
Are Attention Spans Actually Shrinking? (Pt 1)
open.substack.com
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
How I experience the web today
how-i-experience-web-today.com
sari and
We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and... See more
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
