Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
attention as an outgrowth of interest and, crucially, of choice.
Megan Garber • The Great Fracturing of American Attention
1/ Lemme do a 1-slide presentation since I'm feeling job sick. Title: How to Actually Manage Attention Without Smashing Your Phone and Retreating to a Log Cabin
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
People in my profession say all the time that they can't do their jobs without Twitter, and it drives me so crazy because I think most of them are worse at their jobs because of Twitter. The reason is that Twitter, as do other forms of social media, gets you to lose control of what you care about. You lose that intentionality with your own... See more
Clay Skipper • Ezra Klein’s Formula for a Good Day Involves These Four Things
