exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Gaining a following on social media is a measure of people’s attention. It is not a measure of benefit to others, nor knowledge, nor sincerity, nor wisdom, nor leadership capability - yet these are some of things that are needed to minimize the harm from having a following.
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
One of the weirdest things about the Internet is that even though we’re just a click away from the greatest authors of all-time, from Plato to Tolstoy, we default to just scrolling Twitter