Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based... See more
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
Aaron Levietwitter.comContracting our attention into the moment is hard, but it increases its potency, just as the brevity of words increases the potency of an idea, creating deeper grooves in the mind. If brevity is the soul of wit, then presence is the soul of experience. We cannot be fully ourselves until we are fully in the moment—attention nowhere but here.