Attention Economy
sari and
Attention Economy
sari and

Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).


There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in
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