Attention Economy

insught from Eugene Wei on the incentives of ad-based social networks:

to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.

I want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.