APT creative pitch
APT aims to firmly establish itself as a leader in luxury cruising and group touring, both in Australia and globally. Goals
Elevate the brand’s luxury positioning
Enhance the overall value proposition
Make APT the first choice for luxury travel
Emotions of luxury
by Andrew Reeves · updated 6d ago
Throughout the history of human civilization, luxury was premised on being expensive, meaning it resulted from investing an unreasonable amount of work, material or other scarce resources into the making of a thing.
But today’s rich [...] wear $500 cotton t-shirts with inscrutable references and visual motifs pulled from a smörgås-moodboard that mak
... See moreAndrew Reeves added 6d ago
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