AI Phutures

The shift has heightened fears of a “zero-click” future, where search referral traffic—a mainstay of the web since before Google existed—vanishes from the scene.

The Unaccountability Machine by Dan Davies is a fantastic book, which argues that people create these models because if you can reduce decision-making to an algorithm, or a formula, or a process, or a procedure, you avoid the risk of blame. Computer says no, effectively.

Instinctively, people love to codify things, and make them numerical, and turn... See more