Because we are each an individual, infinitely complex being, our different physiological, environmental, and cultural variations bring us to infinite different endpoints. Like it or not, we all see the world slightly differently and our creative expressions reflect this.
the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work