There is an all out war for search supremacy right now between two trillion dollar companies, with one having everything to win and the other everything to lose. In those circumstances a standard VC model of buying growth does not work even if you have a huge war chest, as you will be outspent no matter how big your investors are.
ChatGPT allows you to automate tedious thoughts. Whenever you are mildly curious about a question or annoyed at not having a piece of information, you can delegate that labor to ChatGPT.