Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above
Embra was one of the first AI Agents startups. Today, we are renaming AI Agents to AI Commands, and narrowing our focus away from autonomous agents.
While autonomous agents took off in popularity, we found they were often unreliable for work, inefficient, and unsafe.
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the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work