Community Engagement

Principle 2: Break up the conversation based on how , not what

Now that I’ve told you not to over-complicate your community architecture by introducing too many different options, you’re probably wondering what to actually prioritize into your build. A good way to think about that is to think about breaking down your community into different spaces... See more

Maybe it’s time we grow out of the idealism of the first 30 years of the web and start looking at what we’re really doing online with each other. It’s not always healthy, but we do it anyway. It’s something that adults do because we have a deep need to gather and talk, but we can’t include everyone all the time. And maybe sometimes it gets too... See more

In the 25 years I’ve been studying communities, the most depressing part is that people still start communities (social apps, sites, any company that lets people talk to each other) without thinking through who, exactly, is going to manage the community and how. But it would be ridiculous to start a bar without a bartender.