The big players have had plenty of time to get their shit together and they haven’t. It’s time to regulate them as much as we regulate a shot of bourbon.
Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.