Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
Maybe it’s time we grow out of the idealism of the first 30 years of the web and start looking at what we’re really doing online with each other. It’s not always healthy, but we do it anyway. It’s something that adults do because we have a deep need to gather and talk, but we can’t include everyone all the time. And maybe sometimes it gets too... See more