Community Engagement

A more sensible way to think about where conversations need to be broken up, that’s not topic, is format. In a physical space, the analogy might be—if half of my guests are drinking wine from expensive stemware and half of my guests are playing Twister, I might send the Twister players into another room so they don’t elbow-knock a glass of Chablis.... See more

There is often no compelling reason, even in online communities, to suggest people go into different rooms to discuss different topics.

Principle 2: Break up the conversation based on how , not what

Now that I’ve told you not to over-complicate your community architecture by introducing too many different options, you’re probably wondering what to actually prioritize into your build. A good way to think about that is to think about breaking down your community into different spaces... See more

Maybe it’s time we grow out of the idealism of the first 30 years of the web and start looking at what we’re really doing online with each other. It’s not always healthy, but we do it anyway. It’s something that adults do because we have a deep need to gather and talk, but we can’t include everyone all the time. And maybe sometimes it gets too loud... See more

The big problem with the garden metaphor is that it treats the community members as a crop that just grows, like a natural resource. To quote Utah Phillips, “Have you seen what they do to valuable natural resources? Have you seen a strip mine? Have you seen a clear cut in the forest? Have you seen a polluted river? Don’t ever let them call you a va... See more

The big players have had plenty of time to get their shit together and they haven’t. It’s time to regulate them as much as we regulate a shot of bourbon.

In the 25 years I’ve been studying communities, the most depressing part is that people still start communities (social apps, sites, any company that lets people talk to each other) without thinking through who, exactly, is going to manage the community and how. But it would be ridiculous to start a bar without a bartender.