Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
A more sensible way to think about where conversations need to be broken up, that’s not topic, is format. In a physical space, the analogy might be—if half of my guests are drinking wine from expensive stemware and half of my guests are playing Twister, I might send the Twister players into another room so they don’t elbow-knock a glass of Chablis.... See more