Abundance

For the past year or more, I haven’t been able to stop thinking about how the primary challenge we face, as people living in a modern western society, is not surviving in a resource scarce environment, but is instead managing to not gorge ourselves to death, literally/physically or figuratively/spiritually.

the ideal of limitlessness consumption serves the modern economy quite well, but it does not serve the person well at all.2 This ideal imparts to us all a spirit of scarcity that darkens our experience: not enough time, not enough attention, not enough capacity to care. But upon what does this spirit feed? It feeds, in part, on the temptation to... See more

It’s all very paradoxical: that the ability to constantly communicate has made us bad communicators, that instant access to all forms of entertainment would leave us with so few touchstones, that surveilling kids doesn’t necessarily make them safer, that the absence of limitations also often means the absence of creativity — and that the particular... See more

in a world of abundance, the real question is not what we can do but rather what we should. What if the aperture of what was available was then, and instead, narrowed down and limited? Imagine a service that offered only one item within your desired category.

What happens when something remarkable becomes abundant? When our favorite restaurant or coffee house becomes a chain, or a new social product becomes ubiquitous, we tend to crave something new...something more scarce. Why? It’s a natural desire to immerse ourselves in stories that move us and express identity through uniqueness. When something... See more