Coach Matt

Gets into the nitty gritty of how artists make stuff. Really practical, pragmatic, demystifying. Lots of great illustrations. Plenty of footnotes. Also a beautiful artwork itself.

I send this to a lot of people, every year, and I use it myself. A great tool. But be sure to give yourself a few days to complete it. It’s comprehensive and you’ll benefit from taking your time.

These are the rules I live by. “In the 1960s, artist, educator, and social justice advocate Corita Kent asked her students to collectively reimagine what a learning environment could be. Their contributions comprised the now widely recognizable Immaculate Heart College Art Department Rules (commonly referred to as “Ten Rules”). In the ensuing decades, this perennial work has gone on to lovingly hang in classrooms, studios, and homes of individuals and groups as they explore their own creative pursuits.”