Chelsea Matthews

Instead of being a passive consumer of the web, I begin to feel as though the internet is molding itself around my intentions, transforming from a distraction machine into a precision instrument for creativity.

The old model—sell services, hope for chemistry, win on creativity—is fading.

The new model—sell solutions, define the problems you solve, who you solve them for and the value clients receive.

This is not a rejection of creativity. It’s a reverence for its purpose.

Because the real magic happens when creativity meets accountability. When ideas are no... See more

1. You Have to Be Faster and Smarter Than the Client.
   
   The only reason to hire an outside partner is because they bring something the inside team doesn’t. If your agency is figuring it out as they go, they’re not an asset—they’re a liability. Clients don’t have time for your learning curve. They want a team that’s already fluent, already moving, alrea

... See more

People don’t buy what you do. They buy why you do it.”