What the tomato-grower was pointing toward is what my friend, the environmental activist and author Chip Ward, long ago called “the tyranny of the quantifiable”. You grow tomatoes for the process, not just the product, to garden as well as to eat. To do as well as to have.
Human-made (bespoke, labour-intensive, time-consuming) is valued more, in theory. But, as the industrial revolution taught us, in practice, that doesn’t always translate into profit. In contrast to the Apple TV ident, which says ‘for a five-second clip, why NOT make something real?’ The Coca-Cola Christmas adverts instead... See more
Embrace Muddles // Brian Eno
🟠 You don’t need a perfect plan—just the willingness to start.
🟠 Most great work is improvised, not orchestrated.
🟠 Creativity often begins as chaos—then takes shape as you go.
Clarity comes after creation, not before. You don’t need... See more