Research requires understanding the history, theory, and practices of the discipline(s) you work within . Each discipline has its own particular history, and contemporary researchers are often elaborating upon, responding to, and reacting against that history.
One of Adam’s points was that it’s much harder to judge whether a newsletter has actually found content-market fit if they pay for growth out of the gate, especially with recommendation platforms where some portion of readers aren’t even aware they’re signing up for your list.
Last one of my "audience trilogy." Don't dumb shit down for your audience. In improv we were taught to play to the top of your intelligence. This meant to improvise under the conditions that your audience is smart as hell and can figure stuff out, go on big leaps with you, and get your weird references... See more