Chad Aaron Hall
@readordieaslave
Edgewalker
Chad Aaron Hall
@readordieaslave
Edgewalker
One Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their marketing strategies are “often flawed and their spending is inefficient.”
This is exactly what's happening now; it's why we can't do anything without some sort of noise in the background. It's why we have to watch a TikTok whilst also watching another TikTok.
Slowing down the train in my head
Smartphones increased our tolerance for dopamine. The dopamine that we receive from good moments in life is no longer enough, at the bare minimum we need the feeling of doing some AND using our phone at the same time.